Partnership Opportunities at the N.C. State Fair
We invite you to join us!
The North Carolina State Fair Sponsorship program provides opportunities to meet your company’s marketing needs with year-round and/or event venues. The NC State Fair is the largest event in the state! Partnering with us signals your commitment to family and community, fun and education, and to the great agricultural roots of this country! We invite you to join us in a partnership.
For additional information, contact:
Angie L. Crone, Sponsorship Director
angie.crone@ncagr.gov
919-839-4514
Fair Demographics
| 2010 Attendance: 1,091,887 | |
| According to a 2007 survey: | |
| • | NC State Fair is the largest 11-day event in the state |
| • | 62% of fairgoers are 25 -54 years old |
| • | Median age: 42 |
| • | 57% of fairgoers are female |
| • | 63% of fairgoers are college or graduate school graduates |
| • | Fairgoers come from within 100 mile radius of Raleigh. |
| • | 95% expect to return the following year |
| • | 64% are employed full-time |
| • | 59% bought advance tickets |
| • | 40% bought tickets at the Gate |
| Top Five Reasons People Visit the Fair | |
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| 2. Food! | |
| 3. Agricultural Exhibits/General Exhibits | |
| 4. Rides/Games | |
| 5. Flower Show/Livestock Show | |
Sponsorship Packages
Your fully integrated, custom-designed package of primary benefits can include:
Guaranteed visibility and signage Promotional rights Sampling opportunities One-on-one contact marketing An opportunity to increase brand marketing An opportunity to impact sales Sponsorship Opportunities Include Presenting Sponsor Day at the Fair Official State Fair Companies General Sponsors “Cultivate a Career” Exhibit Sponsorships Dorton Arena Entertain men Grandstand Shows Advance Ticket Sales First Aid Stations Petting Zoo Livestock Shows Senior Citizens Day Events Roving Grounds Entertainment Shuttles Sponsors Green Efforts Sponsor Got to be NC Festival Sponsorship Has Grown as a Marketing Tool •
- Increased consumer priority for one-on-one contact.
• Decreased efficiency of media •
- Efficient and easy, personal and measurable
•
- Community-focused
